Volvo Celebrates the 10th Anniversary of its Pioneering SCC Study

Most concepts presented at motor shows remain just that: a stylistic exercise by the automaker’s designers, a “what if” proposal, a flight of fancy. At best, a few of them make it into production, mostly in a much more conventional form. But as with every rule, there are always an exception.

Volvo’s SCC Concept is one such example. Presented at the 2001 Detroit Motor Show, the Swedish carmaker’s Safety Concept Car was more than just a glimpse into the future or the main inspiration behind the C30’s design: it was the car that, above any other, influenced Volvo’s technological advances.

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Study Shows Volvo’s Active Safety Systems Reduce Accidents

The Highway Loss Data Institute (HLDI) and the Insurance Institute for Highway Safety (IIHS) released a study showing that Volvo’s XC60 active safety systems contribute to it being engaged in 27% fewer damage accidents and 51% fewer bodily injury accidents than other mid-size luxury SUVs.

Always according to the study, the XC60 is also 19% less likely to be involved in accidents compared to other models in Volvo’s range. IIHS said that this is due to the SUV's standard low-speed collision avoidance system called City Safety.

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Volvo Aims to Boost Sales in China, Become Known for More than Safety

Volvo wants to increase its sales in China by at least 60% this year, to 50,000 cars, and to 200,000 by 2015. And how does the Swedish carmaker, which is owned by China’s Geely, intend to do so? By adding user-friendly comforts and a touch of luxury, according to Volvo’s CEO, Stefan Jacoby.

The reason for this shift is that Volvo’s greatest asset, safety, is not a unique selling point any more now that most rivals have made similar advances in this sector.

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